Hi! I’m Evy.

I'm a builder of brands, teams and muscles.

I stumbled into marketing and grew to love this profession for its potential to inspire change. Marketers tap into our deepest desires and shape societal norms.

It's a power that has been misused by the fitness industry–confusing the hell out of everyone trying to look good and feel great.

It's my dream that everyone has access to BS-free knowledge, tools, and support to pursue strength as effectively as the world's top athletes.

By developing physical strength, we also become more capable in our personal and professional lives.

Building muscle forces you to develop discipline, courage, and a growth mindset.

This is what I write about weekly at The Pleasant Box. I won't "how-to" you but I will explain what works for me and why. Will you subscribe?

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Finding joy in the lifelong pursuit of strength


I treat life like a sport and train like an athlete so I can stay in the game as long as possible and hopefully inspire more women to join the fun. Cofounder of Apex Cool Labs.